Addicted' cat toy made of MADNIP.

MADNIP is made from a special Asian plant that makes cats 'chilled' and lovely lazy! MADNIP is  more powerful and fruity than Catnip and is practically irresistible to cats.

- With ball inside
- For hours of play fun
- Natural ingredients

Size
Diameter 2.75 inch

Content
1 piece

Addicted' cat toy made of MADNIP.
MADNIP is made from a special Asian plant that makes cats 'chilled' and lovely lazy! MADNIP is  more powerful and fruity than Catnip and is practically irresistible to cats.

- With feathers
- For hours of play fun
- Natural ingredients

Size
Appr. 2.36 inch

Content
1 piece

Addicted' cat toy made of MADNIP.

MADNIP is made from a special Asian plant that makes cats 'chilled' and lovely lazy! MADNIP is  more powerful and fruity than Catnip and is practically irresistible to cats.

- With feathers
- For hours of play fun
- Natural ingredients

Size
Appr. 8 inch

Content
1 piece

Addicted' cat toy made of MADNIP.

MADNIP is made from a special Asian plant that makes cats 'chilled' and lovely lazy! MADNIP is  more powerful and fruity than Catnip and is practically irresistible to cats.

- With ball and feathers
- For hours of play fun
- Natural ingredients

Size
Appr. 10 inch

Content
1 piece

Addicted' cat toy made of MADNIP.

MADNIP is made from a special Asian plant that makes cats 'chilled' and lovely lazy! MADNIP is  more powerful and fruity than Catnip and is practically irresistible to cats.

- With ball and feathers
- For hours of play fun
- Natural ingredients

Size
Appr. 10 inch

Content
1 piece

Addicted' cat toy made of MADNIP.

MADNIP is made from a special Asian plant that makes cats 'chilled' and lovely lazy! MADNIP is  more powerful and fruity than Catnip and is practically irresistible to cats.

- With feathers
- For hours of play fun
- Natural ingredients

Size
Appr. 10 inch

Content
1 piece

Addicted' cat toy made of MADNIP.

MADNIP is made from a special Asian plant that makes cats 'chilled' and lovely lazy! MADNIP is  more powerful and fruity than Catnip and is practically irresistible to cats.

- With heart and feathers
- For hours of play fun
- Natural ingredients

Size
Appr. 10 inch

Content
1 piece

Addicted' cat toy made of MADNIP.

MADNIP is made from a special Asian plant that makes cats 'chilled' and lovely lazy! MADNIP is  more powerful and fruity than Catnip and is practically irresistible to cats.

- With mouse and feathers
- For hours of play fun
- Natural ingredients

Size
Appr. 10 inch

Content
1 piece

Addicted' cat toy made of MADNIP.
MADNIP is made from a special Asian plant that makes cats 'chilled' and lovely lazy! MADNIP is more powerful and fruity than Catnip and is practically irresistible to cats.

- With ball and feathers
- For hours of play fun
- Natural ingredients

Size
Appr. 10 inch

Content
1 piece

BetterBone HARD Density is the perfect answer for your super durable aggressive chewer bone needs! This is the natural alternative to unsavory plastic bones like nylon, hard rubber, PVC and other products! BetterBone HARD is 2 to 5% more durable than nylon and is natural, and sustainable option for your pup.

No nylon
No rawhide
No GMO
No artificial colors
No artificial flavors
Non-toxic
No harmful chemicals
Safe to ingest in small quantities (not a meal replacement)
No artificial ingredients
Non-Splintering
Hypoallergenic
No calories
No sugars
No C02 Emissions
No-Non-renewable resources used
No kidding.
BetterBone is the healthier, safer choice in dog chews.

Other chews don't have ingredients. They are sticks made from nylon, or rawhide which are either not safe to ingest (nylon) or have tons of calories, and potentially harmful chemicals (rawhide). Give your pup a healthier, safer, all-natural chew that is super durable and delicious!


BetterBone HARD is the ultimate natural & durable chew toy for strong, tough, & aggressive chewers!

Crafted from all-natural, food-grade ingredients, it is designed to promote health and dental hygiene with its super durable natural, food-grade, GMO-free ingredients. Our unique teeth-cleaning ends reach tricky, hard-to-clean areas. Pair this with our natural, non-toxic, hypoallergenic, and splinter-resistant composition; BetterBone HARD is the perfect chew toy for the strong and aggressive chewer in your life - Perfect for dogs in their prime with healthy teeth.—the perfect replacement for nylon, or antlers.
If you have an older dog or teething puppy recommend our BetterBone SOFT/Classic version of the bone, which is easier on their teeth.

Healthier & Food-Grade Ingredients

Two natural, GMO-Free ingredients sourced exclusively from the food industry make BetterBone: Cellulose & Vegetable oil. Both are used in thousands of foods like bread, yogurt, and shredded cheese. You will never find nylon, rawhide chemicals, carcinogens, phthalates, parabens, BPA, SVHC’s, artificial colors, dyes, or flavors in BetterBone. Your dog's health and safety is our top priority.

Hypoallergenic & Splinter Resistant

BetterBone ingredients are hypoallergenic, preventing allergies & irritations. Designed to flake off rather than splinter, they protect your dog's teeth and mitigate risks found in super-hard materials like nylon and antlers.

Promotes & Protects Dental Health

Our trident-shaped features dental nubs, ridges, and smooth ends. These three ends work together to massage gums and clean teeth effectively, promoting excellent dental health for your furry friend. BetterBone HARD is durable enough for the strongest chewer in your life.

Flavored With Real Beef

Beef BetterBones are infused with natural beef flavor, providing an irresistible flavor that will not stain carpets and furniture or stink up your home. 

Better for the Planet

BetterBone is a carbon-neutral product & company. Our packaging utilizes recycled FSC paper, non-toxic ink, and no plastics or glues. We plant a tree for every order to more than offset all C02 produced in transportation and operations.

Flake by Design & Safe to Ingest

BetterBone is designed to flake, providing gentle abrasions that protect your dog's teeth. Small flakes are safe to ingest in small quantities. BetterBone is not a meal replacement, and excessive consumption should be avoided. This is a chew toy, not a treat.

Sustainably Sourced & Ethically Produced

Sourced exclusively in Europe and manufactured in Croatia, we sustainably source our ingredients from certified sources. We adhere to all labor regulations and pay living wages per EU standards. Our Cellulose is from PEFC-certified sources, supporting sustainable forestry throughout Europe. Our Vegetable oil is certified renewable.

Available in Two Sizes for Every Pup

SMALL (perfect for breeds and dogs like dachshunds, French bulldogs, large breed puppies, toy breeds, typically dogs under 30lbs)

• 3.3oz
• 5" x 4" x 1.75"

LARGE (perfect for breeds and dogs like golden retrievers, Belgian Malinois, labradors, Aussie shepherds, large doodles, pit bulls, German shepherds, Rotties, Rhodesian ridgebacks and more)

• 9.8oz
• 9" x 6" x 2.5"

Flavors

• Classic - Natural Hypoallergenic (no added flavor)
• Natural Beef 

Packaging

• No glues or plastics.
• FSC recycled paper packaging.
• Non-toxic ink.

**The BetterBone is not intended to be a meal replacement and is intended only as a dog chew for play. During play, small pieces might be ingested. Monitor your dog at all times during play.

Introducing BetterBone MEDIUM — the perfect natural chew toy for everyday chewers! This chew is expertly crafted from all-natural, food-grade ingredients, ensuring a balance of durability and gentleness to help maintain oral health and dental hygiene. 

Our medium density formula is more robust than our soft, yet forgiving, ideal for dogs that enjoy a good chew but don't need the super durable toughness of our HARD version. With its natural, non-toxic, hypoallergenic, and splinter-resistant properties, the BetterBone MEDIUM is designed to clean teeth with its unique ends that reach those tricky, hard-to-clean spots. It's the ideal chew toy for dogs who love to chew without the risks posed by harder materials like nylon or antlers. For the younger pups or older dogs in your life, our BetterBone SOFT/Classic provides an even gentler chewing experience, perfect for teething puppies or seniors.

No nylon
No rawhide
No GMO
No artificial colors
No artificial flavors
Non-toxic
No harmful chemicals
Safe to ingest in small quantities (not a meal replacement)
No artificial ingredients
Non-Splintering
Hypoallergenic
No calories
No sugars
No C02 Emissions
No-Non-renewable resources used
No kidding.
BetterBone is the healthier, safer choice in dog chews.

Other chews don't have ingredients. They are sticks made from nylon, or rawhide which are either not safe to ingest (nylon) or have tons of calories, and potentially harmful chemicals (rawhide). Give your pup a healthier, safer, all-natural chew that is super durable and delicious!


Healthier & Food-Grade Ingredients

Two natural, GMO-Free ingredients sourced exclusively from the food industry make BetterBone: Cellulose & Vegetable oil. Both are used in thousands of foods like bread, yogurt, and shredded cheese. You will never find nylon, rawhide chemicals, carcinogens, phthalates, parabens, BPA, SVHC’s, artificial colors, dyes, or flavors in BetterBone. Your dog's health and safety is our top priority.

Hypoallergenic & Splinter Resistant

BetterBone ingredients are hypoallergenic, preventing allergies & irritations. Designed to flake off rather than splinter, they protect your dog's teeth and mitigate risks found in super-hard materials like nylon and antlers.

Promotes & Protects Dental Health

Our trident-shaped features dental nubs, ridges, and smooth ends. These three ends work together to massage gums and clean teeth effectively, promoting excellent dental health for your furry friend. BetterBone HARD is durable enough for the strongest chewer in your life.

Flavored With Real Beef

Beef BetterBones are infused with natural beef flavor, providing an irresistible flavor that will not stain carpets and furniture or stink up your home. 

Better for the Planet

BetterBone is a carbon-neutral product & company. Our packaging utilizes recycled FSC paper, non-toxic ink, and no plastics or glues. We plant a tree for every order to more than offset all C02 produced in transportation and operations.

Flake by Design & Safe to Ingest

BetterBone is designed to flake, providing gentle abrasions that protect your dog's teeth. Small flakes are safe to ingest in small quantities. BetterBone is not a meal replacement, and excessive consumption should be avoided. This is a chew toy, not a treat.

Sustainably Sourced & Ethically Produced

Sourced exclusively in Europe and manufactured in Croatia, we sustainably source our ingredients from certified sources. We adhere to all labor regulations and pay living wages per EU standards. Our Cellulose is from PEFC-certified sources, supporting sustainable forestry throughout Europe. Our Vegetable oil is certified renewable.

Available in Two Sizes for Every Pup

SMALL (perfect for breeds and dogs like dachshunds, French bulldogs, large breed puppies, toy breeds, typically dogs under 30lbs)

• 3.3oz
• 5" x 4" x 1.75"

LARGE (perfect for breeds and dogs like golden retrievers, Belgian malinois labradors, Aussie shepherds, large doodles, pit bulls, German shepherds, Rotties, Rhodesian ridgebacks and more)

• 9.8oz
• 9" x 6" x 2.5"

Flavors:

• Natural Beef 
• Classic - natural hypoallergenic- no added flavor 

Packaging

• No glues or plastics.
• FSC recycled paper packaging.
• Non-toxic ink.

**The BetterBone is not intended to be a meal replacement and is intended only as a dog chew for play. During play, small pieces might be ingested. Monitor your dog at all times during play.

Perfect for teething puppies, senior dogs, and light to soft chewers. BetterBone soft is the naturally healthier, safer, and more sustainable option for your pup. For pup parents that want to protect their pups teeth. 
No nylon
No rawhide
No GMO
No artificial colors
No artificial flavors
Non-toxic
Safe to ingest (not a meal replacement or a treat - this is a chew)
No artificial ingredients
Hypoallergenic
No calories
No sugars
No C02 Emissions
No-Non-renewable resources used
No kidding.
BetterBone is the healthier, safer choice in dog chews.

Other chews don't have ingredients. They are sticks made from nylon or rawhide, which are either not safe to ingest (nylon) or have tons of calories and potentially harmful chemicals (rawhide). Give your pup a healthier, safer, all-natural chew that's safer on teeth—a BetterBone SOFT. BetterBone SOFT is 40% softer than nylon and is intended to be safer on teeth. 

BetterBone SOFT is meant for teething puppies, senior dogs, and soft to light chewers. It is meant to be safer on teeth. The durability is similar to a rawhide. For something more durable- check out our MEDIUM or HARD BetterBones, which are much MORE DURABLE.


BetterBone SOFT, the ultimate chew toy for your dog's enjoyment, health, and safety. Crafted from all-natural, food-grade ingredients, designed to promote health and dental hygiene with a softer and natural composition compared to nylon and other petroleum-based products. Our unique teeth-cleaning ends reach tricky hard-to-clean areas. Pair this with our natural, non-toxic, hypoallergenic, and splinter-resistant composition, BetterBone SOFT is the perfect chew toy for your teething puppy, or older dog and light to moderate chewers—the perfect replacement for nylon or rawhide. SOFT will not last as long as nylon but will be safer on teeth.

Healthier & Food-Grade Ingredients

2 natural, GMO-Free ingredients sourced exclusively from the food industry make BetterBone. Cellulose & Vegetable oil. Both are used in thousands of foods like bread, yogurt, and shredded cheese. You will NEVER  find nylon, rawhide chemicals, carcinogens, phthalates, parabens, BPA, SVHC’s, artificial colors, dyes, or flavors in BetterBone. Your dog's health and safety is our top priority.

Hypoallergenic & Splinter Resistant

BetterBone ingredients are hypoallergenic, preventing allergies & irritations. Designed to flake off rather than splinter, they protect your dog's teeth and mitigate risks found in super-hard materials like nylon and antlers.

Promotes & Protects Dental Health

Our trident-shaped features dental nubs, ridges, and smooth ends. These three ends work together to massage gums and clean teeth effectively, promoting excellent dental health for your furry friend. Perfect for teething puppies, older dogs, and light to moderate chewers.

Natural Beef Flavor

Beef BetterBones are infused with natural beef flavor, providing an irresistible flavor that will not stain carpets and furniture or stink up your home. 

Better for the Planet

BetterBone is a carbon-neutral product & company. Our packaging utilizes recycled FSC paper, non-toxic ink and contains no plastics or glues. We plant a tree for every order to more than offset all C02 produced in transportation and operations. 

Flake by Design & Safe To Ingest

BetterBone is designed to flake, providing gentle abrasions that protect your dog's teeth. Small flakes are safe to ingest in small quantities. BetterBone is not a meal replacement, and excessive consumption should be avoided. This is a chew toy, not a treat.

Sustainably Sourced & Ethically Produced

Sourced exclusively in Europe and manufactured in Croatia, we sustainably source our ingredients from certified sources. We adhere to all labor regulations and pay living wages per EU standards. Our Cellulose is from PEFC-certified sources, supporting sustainable forestry throughout Europe. Our Vegetable oil is certified renewable.

Available in Two Sizes for Every Pup

SMALL (perfect for breeds and dogs like dachshunds, french bulldogs, large breed puppies, toy breeds, typically dogs under 30lbs)

• 3.3oz
• 5" x 4" x 1.75"

LARGE (perfect for breeds and dogs like golden retrievers, Belgian malinois labradors, Aussie shepherds, large doodles, pit bulls, German shepherds, Rotties, Rhodesian ridgebacks, and more)

• 9.8oz
• 9" x 6" x 2.5"

Flavors

• Classic - Natural & Hypoallergenic- no added flavor.
• Natural Beef Flavor 

Packaging

• No glues or plastics.
• FSC recycled paper packaging.
• Non-toxic ink.

**The BetterBone is not intended to be a meal replacement and is intended only as a dog chew for play. During play, small pieces might be ingested. Monitor your dog at all times during play.

Introducing BetterCollar - the pinnacle of eco-friendly pet fashion and a true ally in the mission for cleaner oceans. In partnership with Plastics For Change, Blue Standard Inc. is proud to present the world’s first fair-trade certified and 100% recycled ocean-bound plastic dog collars. These collars are not just a stylish statement for your beloved pet but a testament to sustainable living.

Available in two sizes for the perfect fit:

• Large Collar: 22" - Fits neck sizes 14" to 20"
• Small Collar: 14" - Fits neck sizes 8" to 12"

Key Features:

• Hand Crafted from 100% recycled ocean-bound plastic.
• Fair Trade certified, supporting ethical manufacturing practices.
• Beautiful hand-woven flat weave design for comfort and style.
• Reinforced for minimal stretching, maximizing safety.
• Each collar prevents 34 water bottles from entering our oceans.
• Equipped with sturdy metal accents and clasps.
• Available in a range of vibrant, unique, and non-fading colors.
• Robust construction, suitable for strong pullers.

All our BetterCollars are World Fair Trade Organization certified and ensure the use of certified ocean-bound plastic. Choosing a BetterCollar means contributing to the removal of 34 water bottles worth of plastic from our oceans.

By collaborating with Plastics For Change, the sourcing and supply chain of our products align with the United Nations' Sustainability Development Goals, promoting global efforts to end poverty, protect the planet, and foster peace and prosperity by 2030.

Our commitment to quality and sustainability is further evidenced by our array of certifications, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, FIEO, SEDEX, SA8000, and recognition from PETA.

Embrace a style that speaks volumes about your commitment to the planet with BetterCollar – where elegance, durability, and environmental responsibility converge.

Blue Standard Inc. - Where Sustainability Meets Sophistication.

All of our leashes & collars World Fair Trade Organization Guaranteed & Certified Ocean Bound Plastic Guaranteed.

 Plastic Water Bottle Off-Set for our collars

Introducing BetterLeash - the epitome of eco-friendly pet care and a champion for cleaner oceans. In collaboration with Plastics For Change, we proudly present the world's first fair-trade certified and 100% recycled ocean-bound plastic dog leash. Designed to add a splash of style to your daily walks, our BetterLeash comes in a range of vibrant colors, allowing you and your furry friend to step out in style while making a sustainable choice.

Our leash is available in two sizes:

• Large Leash: 6 feet for ample freedom.
• Small Leash: 4 feet for closer control.

Key Features:

• Constructed entirely from 100% recycled ocean-bound plastic.
• Ideal lengths tailored for different dog sizes.
• Prevents 85 water bottles from polluting our oceans with each leash.
• Guaranteed fair trade, supporting ethical practices.
• Hand-woven with a boat rope design for a unique, stylish look.
• Durable metal accents and clasps for safety and longevity.
• Wide range of vibrant, non-fading colors.
• Robust build to handle even the strongest pullers.

Every BetterLeash is World Fair Trade Organization certified and guarantees the use of certified ocean-bound plastic. By choosing a BetterLeash, you offset the equivalent of 85 water bottles from entering our oceans.

In partnership with Plastics For Change, the creation of BetterLeash aligns with the United Nations' Sustainability Development Goals, contributing to the global fight against poverty, environmental degradation, and striving towards peace and prosperity by 2030.

Make a statement about sustainable living with BetterLeash - where style, durability, and environmental responsibility come together.

All of our leashes & collars World Fair Trade Organization Guaranteed & Certified Ocean Bound Plastic Guaranteed.

1 BetterLeash offsets 85 water bottles entering our oceans.

Every dog wants to play with this cuddle toy!

Triple-stitched and made of strong materials, these squeezable toys from the FantaZoo family are made of recycled material, so that feels good too !

• Triple stitched
• Extra durable
• With squeaker
• Incredibly soft

Every dog wants to play with this cuddle toy!

Triple-stitched and made of strong materials, these squeezable toys from the FantaZoo family are made of recycled material, so that feels good too !

• Triple stitched
• Extra durable
• With squeaker
• Incredibly soft
  
  

Every dog wants to play with this cuddle toy!

Triple-stitched and made of strong materials, these squeezable toys from the FantaZoo family are made of recycled material, so that feels good too !

• Triple stitched
• Extra durable
• With squeaker
• Incredibly soft